Collect, Count, Create
A speculative educational system developed as part of my Master's course Core Ecological Issues. Combining a physical collecting kit with a digital interface, the project invites children and parents to collect, categorize, visualize, and creatively reinterpret plastic waste, making climate communication tangible, personal, and playful.
Role: Research, concept development, interaction design, data visualization, UX, visual identity, and presentation design.
Conversations and Feelings
Datviz project for my MA course: Over the course of four days, I tracked and categorized all of my WhatsApp conversations,
mapping the emotional reactions they triggered. My emotions, others’ emotions, and moments of detachment.
Same Rules, Different Readings
A rule-based drawing exercise revealed how history, culture, ideology, and personal identity shape interpretation in data visualization.
I began this project with a simple question: if everyone receives the same visual rules, why do the results still look so different? Inspired by Sol LeWitt’s rule-based drawing approach, I asked a group of participants to recreate an image using only a fixed set of instructions, then compared the coded marks that emerged from each version.
What I found was not a uniform dataset, but a collection of interpretations.
At first, the exercise seemed almost objective. The instructions were identical, the materials were the same, and the content appeared to be controlled. But once the drawings started to appear, the illusion of neutrality broke down. Each person translated the same rules through their own hand, attention, habits, and assumptions. The coded marks were consistent only in theory; in practice, they became something else entirely.
This is where the project became more interesting to me. I was not only looking at what was drawn, but at how meaning enters a visual system. The exercise showed that data is never simply “there,” waiting to be read. It is selected, encoded, filtered, and interpreted by people. That interpretation is shaped by history, culture, ideology, and personal identity, even when the format appears strict and controlled.
The image source also mattered. I used the innocent visuals of my three-year-old daughter as the content for the research, and that choice opened a second layer of interpretation. What one person reads as playful mark-making, another may read as composition, while someone else may see pattern, rhythm, or even chaos. The same image can hold multiple readings at once, depending on who is looking and what they bring with them.
That, for me, is the core lesson of the project. The outcome of the exercise was not only the drawings themselves, but the differences between them. Every participant received the exact same rules, yet every result was different. The variation was not noise to be eliminated; it was the point. It showed that interpretation is not a flaw in visual communication. It is part of the data.
In dataviz, we often talk about clarity, structure, and objectivity. Those goals matter. But this project reminded me that no visual system can fully escape the viewer. Meaning does not live only in the chart, the code, or the instruction set. It also lives in the person who reads it.
So while the exercise began as a rule-based drawing experiment, it became something broader: a reminder that data is always relational. We do not just present information. We ask people to interpret it. And they do so through the full complexity of who they are.
Peres Center for Peace and Innovation - Proposal for Enhancing the Visitor Experience
Developed within a master’s-level course design lab as a collaborative proposal for a real-world client (Peres Center for Peace and Innovation).
The project addressed a complex brief through concept development, research, strategic framing, and communication.
Note: Selected materials shown in edited form due to confidentiality and ongoing development considerations.
In collaboration with: Ayelet Sela, Aya Ilssar and Chen Elkaslasi
The Problem and Solution
My Role:
Concept development throughout the collaborative process,
visual cohesion, communication support across the deck and presentation design.
Mapping the Architecture
The Navigation Totem
The Routes
